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What Does a Wedding Content Creator Do?

Between keeping up with various timelines, socializing and catching up with everyone, and simply just enjoying the day, brides and bridesmaids don’t have time to create content. With that lack of time, the heightened sense of instant gratification, and the need to have content for social media, the wedding content creator was born! Their job? To capture raw, behind-the-scenes footage, so that the bride or bridesmaids don’t have to.

Their goal is to provide immediate, engaging snippets of your day that are perfect for sharing online. Wedding content creators often use their smartphones to capture everything from getting ready and first looks, to details and your final send-off, then use that content to create 1-3 ready-to-post, short-form reels that highlight your day in an engaging way. These reels can be simply a highlight reel or something viral-worthy that the bride wants to try. Wedding content creators also share all the raw footage with the bride within 24 hours, so they can relive the magic immediately or on their own time.

TLDR: Do I Need A Content Creator?

That all depends on your vision, priorities, and budget.

Many couples choose to invest in a photographer and a videographer to get the best of both worlds, but more and more couples are opting to add on a wedding content creator to complement those traditional roles for a more informal & comprehensive experience: professional documentation + fun, fast content for sharing online. All three options can effectively tell a story, it just depends on your wants and needs!